1 2 1 Direct Response
 

1 2 1 Direct Response (1 2 1) has over fifteen years of experience helping nonprofit and commercial clients to design, test, refine, and grow fantastic phone and mail-based contact programs that:

  • Develop new donors and customers
  • Reactivate lapsed donors and customers
  • Renew donor and customer relationships
  • Up-sell and cross-sell products to existing clients
  • Research donors, customers, and prospects
  • Build brand reputations with donor, customer, shareholder, and prospect constituents
  • Build marketing information databases and distill material, actionable information on responder segments for further one-to-one development tactics

Please find case studies available for download in the right-hand column of this page under "Related Resources".

 
 
MSAA Case Study (PDF, 226Kb)