Newspaper In Education (NIE) Program

Program Mission

1 2 1 Direct Response (1 2 1) provides our publishing clients with the ability to increase funding of their NIE programs through outbound phone contact and direct mail follow-up campaigns. 1 2 1 provides a no risk method of increasing our clients' NIE funding. Start a dialog with 1 2 1 today.

Our Unique Programs

1 2 1 has developed two programs that increase NIE funding without financial risk to our clients. These programs are distinguished as follows:

Business Contact Campaigns
The first NIE solution involves outbound phone contact campaigns to businesses in the newspaper's market area, seeking sponsorships for the NIE program.

Customer Contact Campaigns
Our second solution involves contacting consumers in the newspaper’s market area to increase donations to the NIE program through a charitable organization.

What makes these programs advantageous to our publishing clients is that the compensation to 1 2 1 is paid only from revenues generated by the NIE telemarketing campaign. Our clients do not have to budget any dollars for the campaign since none of the expenses of the campaigns will come from the regular NIE budget.

1 2 1 also targets businesses that would not be normally contacted by the newspaper's NIE staff. Small to mid size businesses that surround schools are the primary sources of sponsorships.

1 2 1 Phone Contact Experience

1 2 1 has an extensive background in nonprofit campaigns directed at both the business and consumer marketplace... Our experience includes obtaining sponsorships, advertisements and direct donations for many nonprofits, including NIE programs. 1 2 1 has been representing nonprofits since 1988.

The nonprofit experience combined with our past circulation sales programs has made 1 2 1’s NIE programs most effective. 1 2 1 is able to combine the renewal of sponsorships with a robust acquisition program that will significantly increase the funding of your NIE Program.

IF YOU ARE NOT USING 1 2 1. YOU ARE NOT GETTING THE MAXIMUM RESULTS FROM YOUR NIE PROGRAM.

Let us help you increase your NIE funding with no risk!

Call us today to speak with your 1 2 1 representative and find out what we can do for you.

NIE Contact information:

Steve Drazen
Vice President, Business Development
Email: drazens@121directresponse.com
Phone: 1 (800) 371-1300